



NOA - Italian Bitter



700mL | Bold, Bitter, Beautiful
Crafted in the Italian aperitivo tradition, NOA’s non-alcoholic Italian Bitter delivers a complex, herbaceous hit of bitterness with none of the booze. Built on a base of orange and grapefruit, it weaves in rich notes of gentian, quinine bark, cinnamon, and star anise — a sophisticated nod to the iconic Campari-style profile.
Vibrant and red-hued, this zero-proof bitter is made for aperitif lovers and classic cocktail fans alike. Pair it with NOA Red Vermouth for a zero-proof Negroni, top it with soda and citrus for a Spritz, or enjoy it simply over ice. However you pour it, expect complexity, balance, and bite.
All the bitter flavour. None of the fuzz.
Why 0.5% alc/vol
This totally fair question often comes up in the alcohol-free world. How can a 0.5% non-alcoholic product be labelled alcohol-free? What’s the real difference between a 0.0% and 0.5%?
First, traces of alcohol are found everywhere in our daily lives. Ethanol being a by-product of fermentation, traces of alcohol can be found in soft drinks, vinegar, kombucha, jams, sauces, pasteurized juices, sweets, sodas, cakes, pies, chocolate, sourdough bread, pickles, sauerkraut, kefir cheese and certain foods with added extracts or flavourings. Obviously, this is not a label claim. Flavourings, whether artificial or natural, are generally combined with an ethanol base.
It’s important to stress that these are only traces (in the order of 0.1 ml of pure alcohol per serving) which represents no danger for pregnant women, children or people who are abstaining from alcohol, unless a medical recommendation requires you to avoid alcohol altogether, in which case the 0.0% mention is essential. In this case, you’ll probably also need to avoid fermented foods (such as bakery bread), as well as most processed grocery store ingredients that contain sugar or flavourings.
With traces of alcohol appearing everywhere, the law states that products containing less than 0.5% alcohol by volume are considered “alcohol-free”. For this reason, some non-alcoholic and dealcoholized beverages containing less than 0.5% alcohol by volume are labelled alcohol-free. It is important to note, however, that the law recommends the use of the term “non-alcoholic” on labels, and that a revision of the law is scheduled for the end of 2023.
Therefore, except for medical reasons, according to current knowledge, there is no danger or negative effect on health from these tiny quantities of alcohol. Non-alcoholic spirits, wines and beers have become all the rage in recent years. Here’s an important reminder of what’s behind the labelling of these products:
Spirit, beer or non-alcoholic wine marked at less than 0.5% alc/vol:
This product has been formulated with botanical extracts or natural flavours whose base contains traces of alcohol. It contains less than 0.5% alcohol by volume.
Spirit, beer or non-alcoholic wine marked at 0.0% alc/vol:
This product is made from 100% natural flavours, with a base specially developed with glycerine or propylene glycol be exempt of all alcohol. This product cannot contain real juice or fruits, which almost always contain traces of alcohol.
Alcohol-free spirit, beer or wine with no indication of alcohol percentage on the label:
This product is necessarily made from natural extracts and/or flavourings whose base contains traces of alcohol, otherwise they would proudly display the 0.0% label. This product therefore generally contains less than 0.5% alcohol by volume.
First, sweet, herbal notes hit the nose, leaving place to a soft violet finish. On the palate, the bitterness is frank and long-lasting, though it lets hints of flowers and sweet citrus fruit filter through.
Negroni, Americano, or Boulevardier
Spritz or Rosita
With sparkling water and orange
Or mix with juice (grapefruit, orange, or even watermelon)
60 cals | 13g sugar
Ingredients: Filtered water, Cane sugar, Natural flavor, Glycerin, Tartaric acid, Allura red, Potassium sorbate, Sodium benzoate, Amaranth, Caramel.
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